Designed by 2x2 studio!

Who needs it?

As a proverbial saying goes, the theater begins with a coat check. More to the point, with the anticipation of the upcoming performance. It is a ritual in itself: it took you some time to choose a play, then you purchased a ticket, and on the appointed day, without rush you come in good time to enjoy your appearance in society, discuss possible stage directions, speculate as to the costumery, scenery, and overall impression by the performance. Taking your seat in the front row, you wait edgily for the play to start, with your lorgnette poised to enjoy a closer look at the players and to appreciate their play, praise and criticize: In other words, you are fully engaged in what is going around. And to be sure, you are often frustrated when ill-trained actors walk onto the stage, or they forget their lines, or the set dresser fails to display enough artistic taste and ended up with insipid entourage, or even drove the actors in a modern play into the medieval caves.

In a similar vein, any web project calls for a concept and its design. You choose the studio painstakingly, in plain language you explain to the designer what your expectations are, and look forward to seeing the result, visualizing superbly beautiful appearance of your forthcoming site. In your mind you reckon up percentage of sales growth and surge in site sessions per day. On the appointed day, you impatiently pull out the binoculars to examine the long-awaited result from a ringside view and sigh: a designer did it again. Gracious restraint and strictness have given way to pink ribbons, the classic has been replaced with glam style and the modern with the Middle Ages. And you are back to square one: choosing the studio, discussions with the designer, the expectation...

Not rarely do we come across such "creativity" of certain developers: it makes one laugh and give the screw-loose sign. The point is that the customer and the designer often don't speak the same language. But it all lies in a nutshell: someone plays DOOM, others watch reality shows, which is bound to affect people’s world outlook. The ultimate challenge for the developer is to read customer’s mind, to perceive the world through his eyes and become his hands for a time.

We might be dismissed as perfectionists, but we mean to and will match in the best possible way the tastes of the developer and customer’s expectations.